Justin Baldoni’s MY LAST DAYS was nominated for another Webby Awards!

The Webby Awards are online media’s leading curator  for excellence on the internet. Presented annually by The International Academy of Digital Arts and Sciences, two winners are selected in each category, one by members of The IADAS and one by the public who cast their votes during Webby People’s Voice voting.  My Last Days is the most watched documentary, with 20 million views, and longest run time, over 20 minutes, in the history of Youtube.

Here is you’re chance to go vote for Justin and all the lives he’s touched with his series My Last Days!


#mylastdays #webbys http://wbby.co/h1GW 

Congrats Rob Boocheck! The newest 26th director of the ABC’s of Death 2!

The original ABCs OF DEATH, comprised of 26 alphabet-themed ways to die from the biggest names in horror, invited filmmakers from around the world to submit their own T-themed deaths. This year, filmmaker submitted, M-themed shorts and out of 541 final entries from over 40 countries, Rob’s M for Masticate took the cake! “Robert’s film was a clear favorite amongst the anthology’s other directors,” says associate producer and competition organizer Ted Geoghegan. “Its clever mix of comedy and splatter, capped off with a hilarious punchline, embodies everything THE ABCS OF DEATH is about, and will make a wonderful addition to our anthology.” To read the full article click here and to watch the film click here. We’re proud of you Rob, keep up to the good work!

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Oil Factory executive producer Heidi Herzon (“Jesus is Magic,” “Sarah Silverman Program”) and director Liam Lynch (“Tenacious D: Pick of Destiny” “Sifl and Olly” “Sarah Silverman Program”) have paired up again with Sarah Silverman to produce her highly anticipated HBO comedy special “We Are Miracles.”  Premiering November 23rd at 10 p.m. EST. Silverman chose a nontraditional and intimate format, far different from other comedy specials on the network.  Filmed at Largo in Los Angeles- Sarah takes it back to her comedy club roots.

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Check out the trailer here!!

Congratulations Rob Boocheck!

Oil Factory director Rob Boocheck has been selected as a finalist in the film festival the “ABC’s of Death 2.”  Beating out 530 other applicants, Boocheck’s short film “M for Masticate” now competes with 11 finalists for a spot in the feature film.   Boocheck offers up a simultaneously creepy yet hilarious look into the latest drug craze, bath salts.  The film was voted into the top 12 through a public poll that was open for several weeks.  However, early on it was not hard to see that Rob’s film would earn a spot, considering it had more that 50,000 hits in just hours! 

 The winner will be announced on December 15th, after a screening of all 12 finalists.  The judges are comprised of the films’ 25 directors of the A-Z shorts, excluding M of course.  Tim League (Drafthouse Founder/CEO) will announce the competition’s final winner.  The film “ABC’s of Death 2” will be released in 2014.  Boocheck and his team put in an immense amount of physical labor, as well as creative application to actualize this priceless parody of drug-use.  We are excited to see what December 15th has in store!  Check out the video (here)!


Justin Baldoni’s “Reality Stories from the Streets” wins Best Web Series

LA Weekly writes, Our judge writes, “In an honest, effective three minutes, filmmaker Justin Baldoni’s Stories From the Street will change the way you walk around L.A. and the emotions and actions you take toward those who call its streets home. This beautifully crafted micro-documentary series gives its audience the gift of the conversations we never stop to have and the courage and knowledge to change that.” Click here to watch the series on youtube’s channel soulpancake.

Sarah Silverman’s ‘Perfect Night’: Will.I.Am Guests On Anthem About Staying In (VIDEO)


Screen Shot 2013-05-21 at 9.58.36 AMSarah Silverman made a song with Black Eyed Peas frontman will.i.am? Sure, why not.

The unlikely pair teamed up for YouTube’s Comedy Week to produce this incredible anthem devoted not to Mr. i.am’s favored nighttime activity, partying, but instead to Silverman’s: “Stay at home, order in, watch a movie and masturbate.”

We follow Sarah as she doesn’t go out to the club (“Like I’ve ever been to a club”) but does what the vast majority of us do: Take it easy with some Netflix. Except she has a way better beat and production values.

Check out the video above to see Sarah Silverman’s autotuned night of vegging out.


Oil Factory Welcomes David Betteridge


Oil Factory welcomes award winning filmmaker DAVID BETTERIDGE. With a strong sense ofauthorship and photographic style, Betteridgecreates highly visual brand documentaries and adcampaigns for clients such as Google, Nokia,Sony, Visa, British Airways and Mercedes Benz.David has travelled the globe shooting in over 35countries in environments ranging from beaches,to jungles, airports to oil rigs, filming everyonefrom CEO’s, CERN Scientists, Olympians to Thaistudents and Indian fisherman. His mastery inboth cinematography and editorial gives Betteridge the expertise necessary when on themove making quick decisions in the field.


David’s astute ability to convey Brands’ social,educational and sustainable messaging puts him at the forefront of today ‘ scorporate marketing goals. Branded content for Kenco, commissioned by Kraft Foods through JWT inLondon focuses on a family run coffee empire that utilizes every bi-product of the coffee bean harvest torun a sustainable and clean plant. Another short documentary shot in the USA, France and Thailandexplores how Prometheum’s smart board technology in the classroom is changing teaching. David hasgarnered numerous awards having been honored with the Platinum Award at Worldfest Houston for thelast four consecutive years for his work with VISA and has received awards and nominations at Cannes,IVCA and the New York Festival International Television & Film Awards.”We are honored to be working with David, ” cites Executive Producer Heidi Herzon, “his curiosity andpassion for people make him a natural storyteller. He genuinely enjoys what he does and createsinsightful and visually compelling content. David’s work is thought-provoking, allowing the viewer to bea student be it learning how a Mercedes Benz Formula One car is manufactured, diving into the mind ofa photographer who created one of largest still cameras ever built and witnessing his experience withNokia, or contemplating with CERN physicists about why we are here.”David is currently in post for Sony’s consumer summer product line out of Hugo & Cat. Shot in LosAngeles, the package included :60 spots, web content and a product stills shoot. Working with multifacetedagencies allows us to deliver a full service package for consisting of broadcast, digital and stillscontent as a creatively cohesive campaign.


Click here to view work David Betteridge Reel

2013 MVPA Best Adult Contemporary Artist Nominee


Oil Factory’s Justin Baldoni music video “Miss Me” with artist, Andy Grammer , was nominated for this years MVPA awards for Best Adult Contemporary Artist. “Miss Me” tells four different stories of heartbreak that all convene on a rooftop. Throughout video the  use glow sticks to play on the central theme “The heart can’t shine until it’s been broken”.

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Watch the video “Miss Me”  here

Oil Factory + Sarah Silverman = JASH!


Oil Factory and Sarah Silverman joined forces to produce content for Google’s latest comedy launch JASH.  An artist friendly online channel, JASH can produce content which is uncensored and unbounded.  The network, created by Sarah Silverman, Tim and Eric, Michael Cera and Reggie Watts, will be a center of comedy gold for established and cutting edge performers to launch their video content and financially participate in the success.

Working in the digital medium offers the opportunity to work with a variety of talent on both sides of the camera on a project by project basis.  Working within the television model yields the freedom to produce content with creatives from all aspects of the field be it writers, talent and directors.

Sarah Silverman – Fete des Pets

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Click here to watch the hilarious moments from the behind the scenes

Celebrities respond to “My Last Days” Zach Sobiech’s viral video


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Zach Sobiech, Justin Baldoni’s recent addition to his series “My Last Days” on the youtube channel SoulPancake, is an awe inspiring 18 year old diagnosed with osteosarcoma, a terminal bone cancer that mostly affects children. Full of optimism and love, Zach has been writing music since the age of 14 throughout his battle with cancer. His latest touching video “Clouds” has been getting a lot of buzz with over 2 million views on youtube. Even more amazing are the celebrity responses to the video. Big names like Bryan Cranston, Jason Mraz, Ashley Tisdale, The Lumineers, Sarah Silverman, Rainn Wilson and more have shown their affections and encouragements by making their own video paying tribute to his song. To view the full story on CNN click here. For even more coverage check out the links below:

Watch the original Zach Sobiech version of “Clouds” here

The Webby Awards 

Justin Baldoni

The nominees are in for the The Webby Awards, online media’s leading curator  for excellence on the Internet. Presented annually by The International Academy of Digital Arts and Sciences, two winners are selected in each category, one by members of The IADAS and one by the public who cast their votes during Webby People’s Voice voting.  This year the Webbys have honored Oil Factory’s Justin Baldoni for his highly acclaimed web series’ “My Last Days.” which airs on Rainn Wilsons’ Soul Pancake channel. The series documents the heartwarming and surprisingly optimistic outlook of young people who have only months left to live.  “My Last Days- Meet Christopher Aiff” received honoree status for both Best Editing and Best Documentary: Individual Episode in a Series. The series is created, produced and directed by Baldoni and is in development for series television. Click Here to watch the episode.

Screen Shot 2013-04-23 at 6.10.41 PMMy Last Days – Meet Christopher Aiff


New Video: NHL Boycott’s “Just Drop It”


January 04, 2013, — As the NHL lockout continues and the season is seriously delayed, fans will boycott the sport once a settlement is reached–at least that’s what a core group of fans espouses for the good of the game. This video is designed to spark a movement that if the puck doesn’t drop on ice, fans will drop the sport for an appropriate, commensurate stretch of time.
A trio of hockey fans–director Steve Chase, former pro player Christian Lalonde and Mike Devlin, creative director/executive VP of Draftfcb, New York–came up with the concept for this simple video asking fans to boycott the NHL.
What was once just an idea among friends is now gaining momentum. The grass-roots initiative called “Just Drop It” asks hockey fans to take a pledge and boycott one NHL Game for every one game the league takes away after Dec. 21. The boycott goes beyond game attendance and urges fans not to buy any NHL merchandise or watch televised games during that same span of time.
Chase independently directed and edited “Just Drop It.” He recently signed with Oil Factory for spots and branded content.

Rainn Wilson’s Website SoulPancake Gets Serious, With Web Series About Death and L.A.’s Homeless


In 2008, Actor Rainn Wilson (NBC’s The Office) wanted to create a space on the internet where people could discuss life’s big questions with total strangers. You know, what Socrates and Plato would have done if they had access to adequate bandwidth and a YouTube deal. Knowing nothing about building websites (Wilson referred to the site for a while as a “flash page thingy”), he partnered with friends Joshua Homnick and Devon Gundry to create SoulPancake, an interactive website full of conversations, activities, photos and calls to action through which users could explore what it means to be human.

As it turned out, lots of other people also wanted a safe place to discuss these questions too. Within 3 months of the website’s beta launch in 2009, they had more than 3 million page views and 20,000 active members. Within two years of launching, the SoulPancake founders published a New York Times bestselling book and began producing weekly Sunday morning short programs for the Oprah Winfrey Network.

This July, SoulPancake launched its YouTube channel, one of the 169 channels actually funded by YouTube as part of its effort to bring diverse, high quality programming to the site. They now boast 71,000 YouTube subscribers, 100,000 active members on the website, 3.3 million video views and 9 different web series, with more slated for 2013. Thanks to the advance from YouTube, SoulpPancake was able to rent its first real office in Atwater Village and bring its staff together from all over the country, where they had been working remotely.

The most recent new web series from SoulPancake is Stories from the Street by filmmaker Justin Baldoni. The show features short interviews with people who are homeless and living on the streets of L.A.

“We wanted to keep them really short: Boom this is who this person is,” says Baldoni. “Our hope is, after watching an episode, the next time you walk by the homeless guy you walk by every day on the way to work, this time you’ll stop and say hi. You might not have a dollar or fifty cents, but what you do have is the ability to make eye contact with them, to say hello and ask them how their day is.”

Baldoni is not one to shy away from those big life questions. In fact, he attacked one of the biggest — what happens when you die — in his previous web series for the SoulPancake, My Last Days. Baldoni spends each ten-minute episode interviewing a person who has been diagnosed with a terminal illness, about what it means to be alive and how they are spending their last days.

“People who have been told they’re dying have a timeline,” says Baldoni, “and it’s within this timeline that we see a change in them and they start to truly live. If there was a tagline for the show I think it would be, ‘You don’t have to be told you’re dying to start living.'” Both episodes in the series will leave you in tears, but will also leave you inspired to appreciate every moment of the strange, beautiful journey being human is. Clicking the heading above to read the full article in LA weekly.

The Best Work You May Never See: Director Steve Chase Finds Humor in Hockey



Type: ScreenworkCategory: The Best Work You May Never SeeNovember 16, 2012, Robert Goldrich — Director Steve Chase is a life-long hockey fan. So when a long-time friend, former veteran National Hockey League (NHL) player Steve Duchesne, expressed interest in a possible ad campaign for the Allen Americans, a minor league hockey team in which he is part owner, Chase put his hat in the rink.It didn’t matter to the helmer that the work had to be on a shoestring budget. Chase saw the project as an opportunity to reflect the competitive soul and spirit of the game with great comedic effect.Chase started by conceptualizing a poster campaign based on the iconic image of a hockey player smiling with several front teeth missing. Chase got headshots of the mayor of Allen, Texas (a suburb of Dallas), and local business owners. Each photograph was then digitally manipulated to remove several front teeth.”You go the local dry cleaner, take the owner’s picture, take out his teeth via Photoshop and give him a poster with his face on it and the caption, ‘Smile if you love hockey,'” said Chase. “Suddenly we had shops all over town with these personalized posters promoting the team.”The posters wound up serving as a springboard for six commercials which Chase created and directed.Earning inclusion into this week’s “The Best Work You May Never See” gallery is “Good Break,” which opens on a locker room where a doctor looks at an x-ray in disbelief.We too can see the x-ray which shows a broken forearm. The x-ray is difficult and painful to watch as the forearm is inverted into a bizarre contortion.  The x-ray almost looks like an optical illusion.Next we see the player and his strangely twisted wing. The doctor asks him if his arm hurts.Amazingly the player says no and is given medical clearance to get back on the ice. He heads out of the locker room, hockey stick being carried by his good arm.Interim assignment
Chase took on the campaign while he was in-between production company affiliations, having left Rhythm+Hues Commercial Studios and before recently coming aboard his new roost, Oil Factory, which provided some production resources and support to the Allen Americans spots that he independently created and directed.
Though the commercials haven’t formally aired yet (they are scheduled to run locally, perhaps when and if the NHL lockout ends), online exposure has already generated buzz among devout ice hockey fans extending all the way to Canada and beyond. Indeed the offbeat ads have generated a cult following.
Most of the commercials feature actual players from the Allen Americans team in locker/training room scenarios, including a goalie who takes his lucky horseshoe seriously–and internally–and another player who does some makeshift patch-up stitching of a nasty facial gash so he can get back in the game faster than having to wait for the doctor.
Other spots in the campaign depict fans at a local diner; their love for hockey is evident in their celebratory smiles and the way in which they consume a meal, including their beverage of choice. It’s almost as if the two guys at a dining counter are seated in a game penalty box.
As for the casting of team players, Chase explained, “Steve [Duchesne] told me, ‘We can’t afford television.’ That got me to thinking about how we could save money. Why not use the players, use their uniforms, shoot in the team locker room?”
The only actors in the commercials were the doctor and in the diner both the short order cook and the waitress–the only three characters who weren’t hockey players.”
As for his love for hockey, Chase related, “I grew up in Montreal where hockey is a religion. It became a religion for me back when I was a kid. The sport is tough. In basketball if there’s a little blood, the player is out of the game immediately. Football is tougher but they play just 16 regular season games. In hockey they play a hundred games and they always play injured, including exhibition season and the playofffs if they make it. If you get cut in the game, the doctor sews you up quick and you keep playing. Sometimes there’s no doctor involved, only the trainer.
“We felt,” continued Chase, “that by showing the true spirit of hockey, we could get people all over Allen excited about the sport and who plays the game.”Best Work pedigree
Chase is no stranger to having his work included in our “The Best Work You May Never See” gallery.
In years past he has helmed comedy commercials for the Canadian market–Tylenol’s “Pistachio,” Cadbury Caramilk’s “Eat Fast,” and Dentyne’s “Frozen Head”–that each went on to earn “The Best Work You May Never See” distinction.


Congrats Sophie! on the Best Long Form Music Video Grammy Nomination for the SADE Bring Me Home Tour 2011


Director Steve Chase Joins Oil Factory

LOS ANGELES, October 24, 2012, — Oil Factory has signed director Steve Chase whose career credentials include a DGA Award nomination, Cannes Lions and AICP Show-honored work, and assorted Super Bowl ads. At press time, Chase was embarking on his first full-fledged job under the Oil Factory banner, a project for an undisclosed client out of Draftfcb, New York.

Chase noted that Oil Factory earlier provided support on a package of comedy spots he created and directed independently for Allen Americans, a minor league hockey team in Allen, Texas. On a shoestring budget, Chase conceptualized a grass-roots campaign that started with posters and then yielded six commercials, tapping into his long-time love of hockey and showcasing his penchant for ad humor. Though the spots haven’t formally aired yet (they are scheduled to run locally), online exposure has already generated buzz among hockey fans extending all the way to Canada.

The commercials feature actual players from the Allen Americans team in locker/training room scenarios, including a goalie who takes his lucky horseshoe seriously–and internally–another player who does some makeshift patch-up stitching of a nasty facial gash so he can get back in the game faster than having to wait for the doctor, and yet another whose broken arm is no deterrent to him jumping back on the ice. Other spots in the campaign depict fans at a local diner whose love for hockey is evident in their celebratory smiles and the way in which they consume a meal.

Chase took on the campaign while he was in-between production company affiliations, having left Rhythm+Hues Commercial Studios and before coming aboard Oil Factory. The gig came from a long-time friend and former NHL player Steve Duchesne who is part owner of the Allen Americans. The springboard for the campaign were posters based on the iconic image of a hockey player smiling with several front teeth missing. Chase got headshots of the mayor of Dallas suburb Allen and local business owners. Each photograph was then digitally manipulated to remove several front teeth. “You go to the local dry cleaner, take the owner’s picture, take out his teeth via Photoshop and give him a poster with his face on it and the caption, ‘Smile if you love hockey,'” said Chase. “Suddenly we had shops all over town with these personalized posters promoting the team.”

Looking for a home
Prior to Rhythm+Hues, Chase was repped by Curious Pictures and earlier Go Film. These stints followed a long tenure with production houses in the Partners’ family of companies, including Reactor Films and Fahrenheit. Chase said he’s been looking for a roost he could call home over the long haul much like the Partners’ companies were to him for some 20 years. He feels he’s found that place in Oil Factory given his positive experience on Allen Americans as well as his affinity for company president Billy Poveda and executive producers Jay Wakefield and Heidi Herzon.
Chase credited his friend and former Reactor, Partners and Fahrenheit colleague, rep and now industry/talent consultant Dana Astrow, with suggesting that he and Oil Factory might be simpatico. Astrow brought Chase and the folks at Oil Factory together.
Chase’s work spans a wide range of disciplines and genres, from comedy to dialogue, sports, celebs, automotive, live action, VFX, spots and branded content. His alluded to Super Bowl exploits over the years include: Bud Light’s “I Love You, Man” fare, Bud’s “Paper or Plastic” commercial in which guys strapped for cash elect to buy beer instead of toilet paper at the supermarket, ad fare for Mountain Dew, Doritos–such as “Laundromat,” which helped make Ali Landry a celebrity–and Pizza Hut with commercials that aired just prior to the Super Bowl kickoff for several years running, most notably starring the Muppets and Jessica Simpson. Chase’s DGA nomination for Best Commercial Director of 1995 came on the basis of spots for Bud Light, AT&T, Pepsi and Mountain Dew.
Among the many clients Chase has directed spots for are AFLAC, Coca-Cola, Accenture, Nissan, Molson, Dr Pepper, General Motors, Pontiac, Jeep, Coors, Xbox, Tylenol, Cadbury and Dentyne. For the latter three, Chase helmed comedy commercials for the Canadian market–Tylenol’s “Pistachio,” Cadbury Caramilk’s “Eat Fast,” and Dentyne’s “Frozen Head”–that each went on to gain inclusion in SHOOT’s “The Best Work You May Never See” gallery.
First making his mark as an agency creative, Chase transitioned to the director’s chair in his native Canada before relocating to the U.S. where he became a partner in the former Reactor Films.


 Sophie Muller:

Rolling Stone: No Doubt Cast Themselves as Truckers in ‘Settle Down’ Video

July 16, 2012 7:00 AM ET

When No Doubt finished recording Push and Shove, their first album in more than 10 years, they turned to esteemed director and good friend Sophie Muller to direct the video for “Settle Down.” “I’ve worked with them so long, it was kind of natural that I would do this one,” Muller tells Rolling Stone of the clip, premering tonight at 8 p.m. on E!. “They sent me this song and said ‘Do you like this?’ And I was like, ‘Yeah, I love it.'”

Muller, who has worked with Eurythmics, Coldplay, and Sade, has directed eight videos for No Doubt throughout their career including “Don’t Speak” and “Simple Kind of Life.”  “We collaborate completely,” she says. “I’ve become friends with them. When you have a working relationship with a band, it’s a very comfortable and lovely process.”

In the video for “Settle Down,” No Doubt cast themselves as truck drivers as they steer their own highly stylized rigs to a celebratory reunion party. “I think (bassist Tony Kanal) came up with the idea that we should do something with trucks,” Muller says. “The idea is they are all driving to meet after having had their separate lives over the last 10 years.”

To honor his heritage, Kanal drives a garishly decorated Indian-style truck to the party. Drummer Adrian Young has his kit fastened to the top of what Muller describes as a neon Transformer. Overflowing with speakers is the Jamaican-flavored rig of guitarist Tom Dumont. And Gwen Stefani drives a “proper, old-fashioned Seventies truck” that the band lifted straight from the 1977 Burt Reynolds comedy Smokey and the Bandit.

“It’s such a mix of cultures, their band, and what their music is like,” Muller says. “We tried to do something that resembled different parts of the world rather than a specific place.”

Although there’s a joyous atmosphere throughout, Muller said she tried to portray the uncertainty in Stefani’s lyrics.

“Lyrically it’s not really a party song,” she says. “It’s got a real emotional desire to get through something. You have a combination of this party feel with her struggle to be able to express herself.”

In addition to helping cultivate the image of female icons such as Courtney Love and Annie Lennox, Sophie Muller has worked alongside Stefani on both No Doubt and her solo material.

“The amazing thing about Gwen is her unbelievable enthusiasm,” Muller says. “You could feel her absolute love for making videos and her total commitment to every single scene that she does. It’s just lovely.”


Dekotora, a Japanese trucker subculture that painstakingly converts big rigs into art via a lights, murals, and insanely elaborate interiors, is a welcome jumping-off point for No Doubt’s reunion video. First documented in the ’70s movies Truck Guys, these drivers take something inherently commercial and spend years (and fortunes) to make it both wildly entertaining and aesthetically rich. That’s what No Doubt and Gwen Stefani, at their best, have done since breaking out with 1995’s Tragic Kingdom, coloring their Blondie-platinum pop-rock with shades of ska, reggae, synth-pop, hip-hop, and, yes, Japanese subcultures, specifically the fashions of Harajuku.

“Settle Down,” the dancehall-inflected six-minute advance single from No Doubt’s first album in 11 years, strikes a natural-sounding and effective balance between picking up where the Southern California group left off — back when Napster had just merged with Rhapsody! — and competing in the current media moment’s relative Wild West, where Santigold, M.I.A., and Rihanna can all thrive in their own ways. The video, which premiered last night, extends this precise equipoise, as the various No Doubt members each drive their own Dekotora-decked-out trucks (the lyric “Do you copy?” makes more sense when pronounced into a CB radio) to what turns out to be a fantastic outdoor dance party. Stefani shows her Harajuku obsession isn’t her only similarity to clear spiritual heir Nicki Minaj, putting on lipgloss and popping some crazy eyes at the camera that could start an epic staring contest with a certain Roman Zolanski.

Directed by Sophie Muller, who has previously helmed some of the band’s best videos, the well-executed clip feels like a homecoming of sorts, as the band members embrace each other, and Stefani struts around in those kinds of tank tops she once made her signature. But it also, in a way that Stefani’s most recent solo album — and, frankly, most new music by ’90s standbys — does not, looks remarkably of the moment. The kids in Cali still say “hella,” right? Any settling down here is done gracefully, and, like those trucks, shows years of craft and forethought.

Push and Shove is due out on September 25 via Interscope; No Doubt will play “Settle Down” on Sunday at the 2012 Teen Choice Awards.