Pedro Romhanyi was born and raised in the South London suburb of Kingston-Upon-Thames. Pedro immersed himself in the contemporary music scene and discovered a love of film, which inevitably led him to film school at the Polytechnic of Central London.

After Polytechnic, Pedro moved to London Records, working as a video commissioner for four years with acts such as the Fine Young Cannibals. Eventually he handed over the commissioning reins to Oil Factory’s own Adam Dunlop, then an independent producer. Keen to return to directing and to re-acquaint himself with film, Pedro took a year-long working holiday in Australia where he directed promos for Australian bands.

Upon his return to England, Pedro joined Oil Factory as a director as he was familiar with the company’s “boutique” philosophy from his days at London Records. His enthusiasm for music could be seen in his work for such prominent artists as Paul Weller, The Beautiful South, The Style Council, Bryan Ferry, and Tears for Fears. Since then, Pedro’s and his promo work’s success has crossed the Atlantic into America with clips such as X-French Tee Shirt by Shudder to Think, Hit by The Sugarcubes, Real Real Real by Jesus Jones and Always the Last to Know by Del Amitri.

In 1994 Pedro won the Brit Award for “Best Music Promo” for Blur’s Parklife, also scooping the NME’s “Alternative Brat Award” with the same video. His short film Babies was shown at this year’s London Film Festival and has received great critical praise, proving his directorial style as impressively fluid.

Pedro has gone on to influence the rise of Pulp as a major band in British music with his involved interpretation of their music highlighting the ironic qualities of their songwriting. As for ambitions, Pedro wishes to continue with the medium he has made his own. Pedro has recently finished clips for Suede, Lightning Seeds, The Sundays, Propellerheads, Robbie Williams, Paul McCartney, and Matchbox Twenty. His commercial credits include spots for Guinness and The Gap.