Project Re: Brief is an inspiring story about the need for creative thinking in the face of enormous technological shifts in the way we communicate. In a beautiful collision of minds and media, Project Re: Brief is a grand experiment whereby Google partnered with five of the brightest “old-school” legends from advertising to re-imagine their most iconic creative work from a half-century ago for the modern web.
Directed by Doug Pray, and the same team who joined him to make the Emmy-Award-winning film and PBS hit “Art & Copy,” Project Re: Brief is a film that aims to shake up the ad industry and inspire new ways of thinking. While shifting formats and media platforms is one thing, as we learn from our heroes of the past, the basic tenets of human storytelling haven’t changed.
Dennis Manarchy is the chap behind the lens of the Eye of America – a 30ft-long camera that takes incredibly detailed 12ft-high portraits. We wanted to see what he made of Nokia’s 41-megapixel camera phone, and to explore selling a product by telling a brand story.
The result was a film that captured Dennis’ love of photography, and put the PureView in pretty rarefied company alongside a truly unique piece of kit. Authenticity, innovation and passion – it’s everything Nokia’s about.
Ever wonder what it might be like to land your dream automotive job—almost by accident? This guy, Paul, managed just such a feat, snagging a position with the Infiniti Red Bull Racing Formula 1 team thanks to his fastidious paper-model hobby.
- Red Bull Racing Pits Daniel Ricciardo’s F1 Car Against an F/A-18 Hornet
- First Drive: 2014 McLaren P1
- First Drive: 2014 Porsche 918 Spyder
You see, Paul builds hyper-detailed paper car models, and had begun posting his creations to a blog when he received an email from the team’s chief designer with an offer for a job interview—which Paul took, of course. Paul now works in Red Bull’s composite-design department, where he creates components for the teams front and rear wings. It’s a great story, and you can watch it told by Paul himself in the video below, which was uncovered by Autoblog.
Fans of one of this summer’s funniest movies This is the End will absolutely want the survival kit we’re giving away to promote the film’s upcoming DVD/Blu-ray release.
The This is the End survival kit comes with all of the items Seth, Jay, Franco, Jonah, and the others used to survive the apocalypse when it came down on Los Angeles. Within the custom briefcase you’ll find a First Aid Kit, Sunscreen, Waterproof Pouch, 10 in 1 Survival Card, a Multi-Functional Flashlight and Radio, a Milky Way bar, a box of Cinnamon Crunch Cereal, a jar of Nutella, bottled water, and duct tape.
At the home of the Large Hadron Collider (LHC), which CERN scientists are using to determine the origins of the universe, we truly felt the pulse of scientific discovery. We were inspired by the many scientists we spoke to who are trying to answer really big questions, such as “where do we come from?”
Introducing David Betteridge’s new Nokia Connecting People documentary ‘Teddy Bears and Talking Drums’. A fascinating insight into how people all over the world are embracing the possibilities that are emerging from the mobile revolution. We forget in our busy day-to-day lives just how much the world has changed due to the development of modern mobile technology. People in developing countries in particular have been given a voice, a tool, to communicate their views on subjects such as a politics, community and how to create a better future. Some of the contributors in this documentary suggest that the mobile phone has become almost an extension of the human body. Others even compare it to carrying around a teddy bear! Here are some great quotes from the documentary:
“The mobile phone has become part of the eco system it has become the default device”
Nokia’s new Fastlane interface puts everything you love just a swipe away. It lets you jump to your favourite apps, update social media and play games and music with just a swipe. See everything it can do at http://www.nokia.com/global/newasha/f….
Check out how four friends in Santiago, Chile used it to put together a super-bright bike ride through the city — picking up friends along the way.
To secure a presidential victory, Obama needed to win key swing states that had cost Democrats the 2000 and 2004 elections. Among the campaign’s challenges, resonance in Florida was hampered by false perceptions that elderly Jewish voters hald regarding Obama and his campaign. To correct those misconceptions, Droga5 and the Jewish Council for Education and Research enlisted Sarah Silverman to launch The Great Schlep. A micro-targeted grassroots movement, The Great Schlep asked grandchildren of elderly Jews to convince their grandparents to reconsider their position on Obama. In the end, Obama won Florida by 170,000 votes (51% vs. 49%) and received the highest elderly Jewish vote in 30 years.